WILDISH
Embarking on a visionary journey, a California-based tech professional transformed a retirement dream into reality by establishing Wildish, an extraordinary upcoming glamping retreat.
Client
Wildish
Category
Hospitality
Services
Research
Naming
Brand Strategy
Identity Design
Nestled along the serene "slow coast" of California, Wildish offers a haven for those seeking respite from the demands of modern life without abandoning creature comforts like comfortable beds, hot showers, or even wifi.
This project started with comprehensive research, contributing to the strategic development of the position, a new name, mission, vision, values and brand voice, and culminated in an unobtrusive yet distinctive and flexible identity design that can grow with the brand.
The project's approach extends beyond physical design to foster a sense of mindfulness, encouraging guests to appreciate the peace that comes with simplicity and the profound restorative powers of natural surroundings.
Wildish is developing into a testament to the fusion of sustainability, comfort, and nature. Through the intricate interplay of research, strategy, and design, Wildish is becoming not just another trendy glamping site, but a sanctuary where the spirit of "getting away" meets the embrace of tranquility, creating lasting memories for its guests.
The brand strategy was developed beginning with the founder's vision and goals coupled with with research into the target audience and competitor brands. The positioning of the brand included renaming the business, from "Villa Antinuous" to Wildish, with the descriptor line, "Golden State Glamping."
As Wildish takes shape, our brand strategy serves as the guiding force in the journey. Amidst the ongoing construction and evolving landscape, conceptual mockups play a pivotal role in shaping the brand's intentional evolution. Every facet of our visual identity intricately weaves together with the unfolding project, providing a roadmap for the site's development.
This is more than a physical endeavor; it's a carefully curated narrative where the brand's intention shapes the physical reality,creating a destination that harmonizes with its surroundings and invites patrons to immerse themselves in an unfolding story of luxury and nature.
