DUNDAS LIFE
Dundas Life embarked on a transformative journey to redefine its strategy and identity in order to play and win in the competitive landscape of life insurance brokerages in Canada.
Client
Dundas Life
Category
Service Provider
Services
Research
Brand Strategy
Messaging
Brand Identity Redesign
Originally armed with a basic identity and a goal to grow, Dundas Life eventually recognized the need for a strategic reset.
A comprehensive evaluation of their current state, followed by extensive audience and competitor research became the compass for their strategic realignment. By understanding the unique needs and aspirations of their audience, Dundas Life positioned itself not merely as a life insurance broker, but as a trusted partner in safeguarding futures.
We were able to not only identify their unique positioning but also craft a distinctive identity and narrative, giving it both meaning and a visually compelling presence.
The success of this endeavor underscores the importance of strategic reflection, audience connection, and a purpose-driven identity in carving out a niche in a dynamic and well-funded market.
The revision of the logos inspired a comprehensive update to the visual identity including brand colors, typography systems, imagery, iconography, website, and collateral.
