CORIN DEMARCO
Transforming a NYC-based sportswear brand to an aspirational curator of culture, fostering a connection with the audience that transcends fashion and resonates with the essence of education, empowerment, and community.
Client
Corin Demarco
Category
Ecommerce
Services Provided
Research
Brand Strategy
Brand Identity
Model & product photos provided byCorin Demarco
This project aimed to reset the positioning and elevate the identity of Corin Demarco, a sportswear vendor offering premium-quality sweatshirts that feature the names and initials of Historically Black Colleges and Universities (HBCUs). Beyond providing apparel, the brand seeks to celebrate and shine a light on the rich history and values of HBCUs, adding a depth and significance to each product.
In crafting this distinctive brand, meticulous attention was paid to the audience as well as the missions and legacies of HBCUs, weaving them into the stories of the brand. Embracing the ethos of these institutions, the project aimed to inspire pride and celebrate diversity.
Seamlessly blending style and substance, the brand not only offers quality apparel but also becomes a vehicle for individuals to proudly express their connection to a rich cultural tapestry. Through this project, the client endeavors to be more than a mere clothing provider. Corin Demarco is a conduit for meaningful narratives that resonate with their audience on a profound level.
Crafted with a deep understanding of audience values and product excellence, the new tagline, "Respect in Every Stitch" resonates with both what matters most to our audience and the superior quality of our offerings.
In crafting the brand voice and messaging, Make Believe Design embarked on a meticulous journey of understanding and empathy, delving deep into the needs and aspirations of our target audience. Through comprehensive research and insightful analysis, we sought to uncover the underlying desires and motivations that drive our audience's interactions with the brand. By immersing ourselves in their world, we gained invaluable insights that not only informed our brand voice but also enabled us to forge authentic connections with our audience on a profound level.
Through this process, we unearthed the essence of what resonates most deeply with our audience, allowing us to craft messaging that speaks directly to their hearts and minds, fostering a bond that transcends mere transactional relationships. Our commitment to understanding and empathizing with our audience continues to be the cornerstone of our brand's success, as we strive to consistently evolve and refine our messaging to meet their ever-changing needs and aspirations.
Photography provided by CorinDemarco
